The world’s largest behaviour change programme that rewards you for building healthier habits – every day.

Using smart tech, actuarial science, and behavioural insights to inspire positive actions and create shared-value for businesses, employers, clients, advisers and society.

Lives positively impacted
42M
Lives positively impacted
Markets worldwide
41
Markets worldwide
Steps recorded every day
13B
Steps recorded every day
Improvement in driving behaviour in the first 30 days
15%
Improvement in driving behaviour in the first 30 days

Powerful and hyper-personalised global solutions

  • Award-winning health & life cover for individuals

    Award-winning health & life cover for individuals

    Our Vitality insurance plans are designed to protect you and your loved ones, while rewarding them along the way.

  • Corporate healthcare programmes

    Corporate healthcare programmes

    Our corporate health insurance and employee wellbeing programmes inspire and reward healthy change for employees and your bottom line.

  • Behaviour change solutions for your business

    Behaviour change solutions for your business

    Our fully integrated, deeply personalised solutions can be tailored and seamlessly integrated with your existing health, life and car insurance solutions.

Teaming up with the world’s best brands

  • Multicare
  • Prudential
  • Saludsa
  • Sumitomo
  • Tawuniya
  • Vitality

Inspiring positive change

Our partnership with Vitality has really changed how we've talked about and sold life insurance across Manulife and John Hancock.

Lindsay Hanson CMO
John Hancock and Global Head of Behavioural Insurance Strategy and Delivery

Vitality really helped me like a virtual mentor - guiding me, pushing me, teaching me and also rewarding me.

Anshuman, R
Vitality member (USA)

I’ve just been so impressed in that from the very beginning it has just been so seamless and so easy to navigate, and the care has been really exceptional.

Ashleigh McCurrie
Vitality member (UK)